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Jason Bloomberg

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Jumio: Verifying Identities for a Digital World

An Intellyx Brain Candy Brief

Not too long ago, it was relatively easy to verify your identity when you were opening a bank account of making a big purchase. These sorts of transactions took place in person, and you could present your identification and other identifying documents to the organization that required them. Verification would often still take several days — but then again, in the analog world, so did everything. As the world has gone digital, however, identity verification has become a significant process bottleneck and is having a negative impact on the digital experience.

Jumio has created what it calls a Trusted-Identity-as-a-Service solution to solve this problem. Typically used during a customer onboarding process or a significant transaction, the company uses a multi-stage process to positively identify a person in seconds rather than days.

The company’s solution uses advanced machine learning-based algorithms to verify identification documents (e.g., drivers licenses or passports) and then requires the user to take a live picture of themselves in which the company is able to match the person with the identifying document and verify that the owner of the identification is present and taking the picture.

The solution can also request additional identification documents, and humans then review the majority of identity verification request for final validation. The company claims that it is this combination of advanced machine learning and algorithms with its human review that enables it to provide consistent identity verification that far exceeds the reliability of knowledge-based or two-factor authentication schemes, yet to do so in a fraction of the time of traditional methods — something that is particularly important as enterprises recognize the need to deliver exceptional digital experiences for their customers.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at [email protected].

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.