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Jason Bloomberg

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客户成功贩卖的不是成功,而是体验

By SAOWEN

翻译/丁硕瑞

杰森·布鲁姆伯格(Jason Bloomberg)是一位IT业界领先的行业分析师、《福布斯》撰稿人、主讲人,以及全球公认的企业技术和数字化转型领域的专家,Agile Digital Transformation analyst公司的创始人及总裁。在Onalytica的《2018年最具数字转型影响力人物》榜单上名列第5位;在Jax的《Jax’s最具影响力人物榜单》(DevOps)中名列第15位。杰森·布鲁姆伯格独自着写及与他人合著了四本著作,包括《敏捷架构革命》(the Agile Architecture Revolution, Wiley, 2013)。他的下一本书《敏捷数字转型》将于明年出版。

“人们不想买四分之一英寸的钻头,他们想要四分之一英寸的钻孔。”这是1974年来自哈佛商学院的教授西奥多·莱维特,在其名为《市场为商业发展》一书中提出的。

这句话已经深入人心。《创新者的困境》的作者,克莱顿·克里斯坦森在他2016年出版的《克莱顿·M·克里斯坦森的读者》一书中引用了莱维特的这句话。

Read the entire article at https://www.imuo.com/a/2e1f472681564b6744446f29457f68566e69565c0582e26c95e9fc7a1afb1aec

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Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.