Top Digital Transformation and DevOps Influencer

Jason Bloomberg

Subscribe to Jason Bloomberg: eMailAlertsEmail Alerts
Get Jason Bloomberg: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Blog Feed Post

Cint: An Insights Exchange Platform to Answer the ‘Why’

An Intellyx Brain Candy Brief

We are entering the age of the customer. It is a time in which the driver of business value has shifted away from optimization and towards the customer experience. Creating, supporting, and managing the customer experience is now paramount as enterprises seek to deliver mass customization and serve the so-called “market-of-one.” To respond to this shift, organizations are turning to customer data and analytics to better understand and meet the needs of their customers.

According to Cint, however, data analytics only tells part of the story and fails to get at the ‘why.’ This gap, it says, is why market research is more important than ever — and why the company created what it calls its ‘insights exchange platform.’

The platform acts as a digital marketplace connecting researchers, agencies, and brands with over 50 million registered participants via its network of panel and community owners. The company’s registered participants are then available to its customers to participate in studies, answer survey questions or complete profile information. Moreover, the company helps its clients connect the dots between its analytics systems, research data, and customer behavior through various stages of the customer journey.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at [email protected].

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.