From the Author of The Agile Architecture Revolution

Jason Bloomberg

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AuriQ: Combining Data Virtualization and In-Memory Processing to Transform Big Data

An Intellyx Brain Candy Brief

It is now almost impossible to talk about digital transformation and not talk about ‘big data.’ As data has become one of the chief drivers of competitive advantage, entire business models now center around harvesting and harnessing every form of data imaginable. But as data volumes explode and more of it comes in unstructured forms, organizations find themselves spending more time cleansing, transforming and joining data sets than they do realizing value from that data.

AuriQ, a firm that has been working in data analytics since 1996, has introduced a new big data platform called Essentia that they believe will help enterprise organizations perform data analysis on large data sets more quickly, efficiently and affordably. They accomplish this using the combination of data virtualization and in-memory processing — a combination that they claim provides their clients with a significant advantage when dealing with very large, unstructured data sets.

Their approach to data virtualization of unstructured data enables them to ingest data once and then virtually categorize and transform the data without ever moving it or changing the raw data itself. Once virtualized, their architecture and use of highly scalable in-memory processing enables users to cleanse, explore and analyze data interactively and in real-time — even with extremely large or complex data sets. The speed resulting from the combination of data virtualization and in-memory processing is particularly beneficial in complex use cases that require large, complex data sets from a multiple structured or unstructured sources.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).