From the Author of The Agile Architecture Revolution

Jason Bloomberg

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Veritone: Changing the Way Enterprises Approach AI

An Intellyx Brain Candy Brief

Watching movies and reading all the hype you might think that artificial intelligence (AI) just happens. Write a bit of code, and you get a robot. The reality is that developers must create and train the cognitive engines that power AI. And that requires data. Lots and lots of data.

Moreover, when it comes to some of the most useful forms of AI — domains like Natural Language Processing (NLP), face and object recognition, sentiment analysis, and anomaly detection and prediction — every engine handles it a little bit differently. Each engine is trying to solve a slightly different problem and, therefore, gets different results. Because of these varying approaches, there has been an explosion in the creation of cognitive engines. AI platform Veritone realized that the need for data and the rapid increase in the number of cognitive engines presented an opportunity to change the way that enterprise organizations approach AI.

The result is the Veritone Platform. The company designed this platform as an open architecture that acts as a repository for unstructured data. Its ecosystem of third-party developers connect their independently developed cognitive engines into the company’s platform and data repository. A final layer of in-house and third party applications sit on top of the engines to make the intelligence and insights actionable for clients.

Two critical factors make the company’s approach worth noting. First, the company’s ecosystem of partners can leverage multiple cognitive engines when building applications. This engine-diversity enables them to create purpose-built applications to solve specific business problems and also results in higher levels of accuracy than using any one single engine. Second, the company aggregates and abstracts data supplied by both its clients and its ecosystem into data training sets that help its network of cognitive engine developers continually train and improve their engines — while still protecting the proprietary nature of its client’s data. The result, if the company achieves its ambitious vision, will be an open-AI platform that gets exponentially better as it consumes more data and hosts more cognitive engines.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at

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Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).