From the Author of The Agile Architecture Revolution

Jason Bloomberg

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Swiss Re’s Digital Transformation Focuses On Insurance Clients, End-Customers And Employees

Since its founding in 1863, Zurich-based Swiss Re has seen many changes to its business and the world at large. Today’s turbulent business environment, however, is forcing Swiss Re to change faster and more comprehensively than any other time in its history.

Swiss Re’s iconic London building

Swiss Re’s iconic London building

I recently interviewed Rainer Baumann, CIO of Information and Managing Director at Swiss Re, to understand the level of transformation the company is undergoing. “We’re a 150-year-old reinsurance company facing a pace of change we’ve never experienced before,” Baumann said. “The rate of change is accelerating and people are highly challenged.”

In fact, Swiss Re’s digital transformation cuts across all aspects of its business, including its employees, its IT environment, and most importantly, how it serves its insurance clients.

As a reinsurer, the company primarily sells ‘wholesale’ insurance to other carriers, allowing them to spread their risk. As a result, Swiss Re has historically had little or no interaction with the end-customer businesses and individuals seeking insurance coverage.

With digital transformation, however, the focus on end-customers is significantly increasing. “The digital services we’re offering are tools to analyze risk portfolios, circumstantial risks, and assess claims,” Baumann explained. “These services enrich the capabilities of our primary insurance partners.”

In other words, Swiss Re is developing digital services for its own insurance clients to use with their end-customers. “We’re getting closer to the policy holder,” Baumann added. “We’re now able to relate to policy holders and are putting them more at the center.”

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Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Microsoft and ServiceNow are Intellyx customers. None of the other organizations mentioned in this article are Intellyx customers. Image credit: jo.sau.

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).